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You've been told that if a product is on the shelf, it must be safe, effective, and trustworthy. But store shelves are driven by marketing budgets, distribution agreements, and profits, not by what's best for your family.
A handful of multinational corporations spend billions every year on advertising, shelf placement, and brand recognition. The result is a marketplace that feels full of independent choices, even though many of the products you buy ultimately trace back to the same parent companies.
This quiz follows the money so you can decide for yourself if you're happy with where your household budget is going.
Select all that apply. If this category does not apply to you, choose Skip / Brand Not Listed.
Enter your email address to receive your personalized Corporate Funding Score right in your inbox. This report will include a full breakdown of where your money is going, which mega corporations are profiting most, the categories creating the biggest money trail, the brands that traced back to each parent company, and simple swaps to help you redirect more of your household budget.
No spam. Just your personalized results.
Mapping your selected categories, estimating household spending, and following the money trail behind the brands you chose.
Note: These numbers are estimates based on average U.S. household product use, common retail pricing, your household size, and the categories you selected. Your actual spending may vary.
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